Rajavuori - Discover More

Expertise

“I offer strategic partnerships and unique perspectives to technology consultancies during client engagements”

I began my career in the 1990s by exploring digital transformation, which led me into creating online services for leading corporations in the Nordics and to develop my skills in understanding user-centric design. Working with prominent clients in various consulting roles at communication and advertising agencies in the early 2000s further deepened my expertise in marketing and branding.

The pivotal phase of my career took place at pioneering service design agencies Fjord (Accenture Song) and Idean (Capgemini Frog). Upon relocating to Silicon Valley, I undertook significant international projects, designing products and services for companies ranging from startups to global tech giants. These experiences solidified my expertise in delivering comprehensive design strategies that drive engagement and customer satisfaction.

Today, as an independent consultant with over two decades of international consulting experience, I specialize in solving business problems during the discovery and conceptualization phases of product and service development. I offer strategic partnerships and unique perspectives to technology consultancies during client engagements. My work is driven by a commitment to excellence and a passion for innovation, ensuring the delivery of exceptional value to your customers.

Throughout my career, I have worked with a diverse array of companies across industries such as automotive, entertainment, finance, healthcare, high technology, insurance, manufacturing, pharmaceutical, and retail. I excel in working with cross-functional teams, embracing agile methodologies to ensure that every project remains adaptable, efficient, and aligned with strategic objectives.

Approach

“While every project presents its individual challenges, my approach is consistently dynamic, leveraging proven research methods”

Research

While every project presents its individual challenges, my approach is consistently dynamic, leveraging proven research methods developed over the years to capture essential insights and market trends. By conducting in-depth user interviews, deploying targeted surveys, analyzing data, and performing competitive analyses, we gain a comprehensive understanding of customer and stakeholder needs, laying the foundation for desirable innovations.

Discovery

In the discovery phase, we focus on mapping the landscape of possibilities, involving engagement with end-users and stakeholders through workshops and brainstorming sessions, fostering an environment where ideas can flow freely. The collaborative approach ensures that we uncover hidden opportunities and challenges, shaping a clear path forward. We connect the dots between what's needed and what's possible, setting the stage for impactful innovation.

Conceptualization

During conceptualization, creativity meets strategy. We synthesize insights from the research and discovery phases to craft visionary concepts and solutions. Utilizing design thinking and prototyping, we translate abstract ideas into tangible prototypes, allowing us to visualize and refine potential solutions. The iterative process ensures that the final concepts are not only innovative but also viable and user-centered.

Measurement

Lastly, we validate and assess the impact of our solutions. Through user testing, A/B testing, and analytics, we meticulously evaluate the effectiveness of our designs against set objectives and user needs. The data-driven approach allows us to iterate and improve continuously, ensuring that the end result not only meets but exceeds expectations, delivering measurable value to both, your business and your customers.

Featured Work

“My work is driven by a commitment to excellence and a passion for innovation, ensuring the delivery of exceptional value to your customers”

Knowing Stakeholders

To better engage stakeholders and improve the digital footprint, we focused on enhancing the accessibility of online information and the user experience for a prominent Swiss pharmaceutical company. Our efforts aimed to increase the company's visibility and standing on the Bowen Craggs Index. Through extensive research, including stakeholder interviews, surveys, and analytics, we implemented strategic enhancements to the company's digital platforms. These improvements will significantly boost the online experience for all stakeholders.

Team Empowerment

We partnered with a major European bank to coach its workforce through an accelerator program. The initiative encouraged employees from various backgrounds to develop new business ideas and foster a culture of accessible innovation. We empowered employees to drive growth by creating new products and services. The program, emphasizing design thinking and tailored to participant needs, concluded with showcasing practical project outcomes and marking significant progress in fostering an innovative mindset among participants.

Improving Car Retail

In collaboration with a large German insurance company, we optimized a car-selling service to simplify the process for sellers by eliminating the need for traditional negotiations with buyers and dealerships. By closely examining user feedback and market trends, we developed a service that offers transparent, fair pricing and convenient features, such as home pick-up. Our user-centric approach, backed by thorough market research, resulted in an accessible, efficient online platform that meets the evolving needs of today's car sellers.

Energy Management

In partnership with a US automotive company, we targeted electric vehicle owners to launch innovative home energy products, including a backup battery and an energy hub, to enhance home energy systems. The solutions not only provide emergency power but also enable owners to contribute surplus energy to the grid, creating a sustainable energy loop. Our initiative, rooted in detailed consumer and market analysis, delivers a seamless, beneficial energy management experience, encouraging the adoption of renewable energy and supporting the broader sustainability agenda.